Thursday, November 16, 2017

You’ll Never Believe this Floral Designer’s Flower Farm

Ariella Chezar on her flower farm -- so pretty!!

We’re big fans of the visionary floral designer, Ariella Chezar. She was among the first to abandon the uber modern, tightly-bunched floral style ubiquitous in the 90s for a looser, more natural approach to arrangements. Some might even say that her 2002 book, Flowers for the Table, single handedly changed the entire industry. In any case, her signature look has now been admired (and often imitated) for well over a decade. Ariella took her process to the next level a few years ago when she purchased 90 acres in upstate New York to start her own sustainable flower farm. Now the property is covered in blooms that supply her design work and workshops. We spent an afternoon driving around Zonneveld Farm in an old truck with Ariella and talking about what it really takes to maintain a farm. This is one property you’ve got to see to believe! ariella’s hat ...see the slideshow here

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